Workshop Series: Communications Planning for Small Nonprofits
Building usable communications strategies for Global South partners. A four-part workshop series that helped WomenStrong partners turn goals into actionable communications plans.
The Challenge
WomenStrong’s 19 grantee and partner organizations were doing transformative work across the global south, but struggled to communicate their impact effectively. Most existing communications resources assumed big teams, large budgets, and a Western approach. Partners needed practical tools they could realistically use— not another dense strategy document that would sit on a shelf.
What We Built
We worked with WomenStrong to design and facilitate a four-part workshop series. Participants created practical, actionable communications strategies through:
• A four-part interactive series that walks from goals → audiences → messages → channels/measurement.
• A plain-language curriculum with slides, live demos, and facilitation guides.
• Worksheets and cheat sheets that turn concepts into step-by-step actions.
• Hands-on activities (breakouts, live drafting) so each org leaves with a usable draft.
Client
WomenStrong International
Sector
- Women’s rights
- Philanthropy
- International development
Services
- Curriculum design
- Writing
- Graphic design
- Workshop facilitation
Timeline
3 months
Craft Decisions That Mattered
Accessibility by default: Readable type, logical hierarchy, print-friendly worksheets, and low-bandwidth options ensured everyone could participate fully.
Context over jargon: Examples came from partners’ work, not generic case studies. Templates reflected the reality of small team capacity.
Immediate utility: Each session ended with a concrete artifact—an audience map, a message draft, or a first-month plan—that partners could use right away.
& Daughters stepped in at the last minute to help us with a social media campaign and worked with us to formulate an effective strategy. Their posts led to more attendance and visibility. The work was bold, professional, and high quality—flexible, creative, on budget, and on time.”
Maggie Sabbag
President, American Women for International Understanding
Not sure what you need? We’ll help you name it.
Schedule a 20-minute call to align on goals and leave with a first recommendation.